Brand Renewal and Creative Product Launch Showcase the New Charm of "Shanghai Service"
On December 1st, the 2025 Pudong Shipping Week, themed "Stable and Intelligent Navigation, Win-Win Ecosystem," grandly opened at the Shanghai International Convention Center in Pudong New Area, gathering over 420 shipping industry professionals. Leaders from Shanghai Municipality and Pudong New Area, along with relevant officials from the Ministry of Transport and the Shanghai Municipal Transportation Commission, attended the opening ceremony. Shanghai Airlines, as a special partner of this Shipping Week, was represented by General Manager Zhang Yuan and relevant heads of the Business Management Department and Cabin Service Department. They not only participated in high-level dialogues but also made a splendid debut with their new branded creative products and professional etiquette services, becoming a major focus of attention at the event.
To align with the company's strategic direction of building a "full-service, regional, and distinctive" airline brand and strengthening the "Shanghai Service" brand, a series of aviation-themed cultural and creative products were launched for the first time during the event. These products cleverly blend Shanghai's unique regional culture with Shanghai Airlines' corporate spirit, winning widespread praise from attendees for their unique creativity and exquisite design. Inside the venue, flight attendants from Shanghai Airlines' Golden Crane Etiquette Team, with their elegant and professional demeanor and warm and meticulous service, vividly interpreted Shanghai Airlines' "two micro" service philosophy, adding a beautiful touch to this international event. With the joint promotion of the Ministry of Commerce and the Golden Crane Etiquette Team, many guests successfully registered as new members of "Eastern Miles," effectively expanding the customer base. This participation in the Pudong Shipping Week marks a solid step forward for Shanghai Airlines in serving national strategies and integrating into the construction of Shanghai as an international shipping center.
